Social media tools and training

It's super valuable for a business to build up it's own marketing list, so this is an important activity to build in to your marketing strategy. Here Fiona walks you through how to set up a Lead Generation Campaign.

Here we help you plan your 2023 social media strategy, by looking at choosing the right platforms. See how brands such as Boohoo, Superdrug and B&M are consistently topping Instagram and Facebook for engagement. We'll delve int...

When someone has engaged with your business, it's great to go back out to reach them again. Here Fiona walks you through how to run Facebook Ad retargeting, and how to set up a retargeting campaign in Business Manager to do this.

Looking to grow your Facebook and Instagram audience? Then a follower campaign can help you out. Here we show you how to create an ad campaign to increase your social media followers. See how to target your ads based on interes...

Need to get more people to your website? Traffic ads are designed to increase visitors to your website. See how to optimise your campaign and ensure it gets seen by the people most likely to take the action you want them to.

Overwhelmed by all the different types of ads objectives? Here Fiona breaks them down so you can use the ones that are right for what you are hoping to achieve.

Interest Based Audiences allow you to target customers based on things they're well, interested in. Here Fiona walks you through how to get cracking with interest based audience targeting.

Want to get to grips with the different kinds of audiences you can use to target your ads? Custom audiences are a great way to get started with Facebook Advertising and drive sales. Custom audiences are audiences that already k...

Ready to get started with ads and looking to up your likes, comments and shares? Watch our tutorial and get to grips with creating and running engagement ads.

Need a little boost? Emo walks you through how to use Maybe* to boost your Facebook and Instagram posts from within Maybe* and turn them into awesome ads.